Local business owners have the power and the opportunity to lead by example, creating inclusive spaces where disabled customers feel valued, respected, and supported.

The City of Bend is committed to providing resources and guidance that help your business to open your doors to a wider range of people while also enriching our community by setting a standard for inclusivity that resonates throughout Central Oregon. Together, we can create an environment where everyone has the opportunity to thrive—because when we improve our businesses' accessibility, we improve Bend for all.

Embracing Accessibility: A Win-Win for Businesses and Community

Ensuring your business is accessible to people with disabilities is not just a legal requirement under the ADA, but it is also a significant business advantage. By embracing accessibility, your business can tap into a broader customer base, enhance its brand reputation, and contribute positively to the community's fabric. Here's why making your business more accessible is one of the best decisions you can make.

Positive Community Impact

Making your business accessible has a ripple effect on the community, fostering an environment of inclusivity and equality. It sends a powerful message that people with disabilities are valued customers, encouraging other businesses to follow suit and contribute to a more accessible, welcoming community for everyone.

Broadening Your Customer Base

Accessible businesses unlock the door to an untapped market segment. Approximately 22.9% of Deschutes County adults (18+) live with some form of disability, translating into 46,945 potential local customers who can benefit from accessible services and environments. (Source: OHSU, 2017).

• As of 2018, the disposable income for working-age persons with disabilities is roughly $490 billion (Source: American Institutes for Research, 2018).

By catering to this diverse group, you not only expand your market reach but also demonstrate a commitment to serving all community members, setting you apart from competitors.

Enhancing Brand Reputation

Businesses that prioritize accessibility are viewed more favorably by customers, both with and without disabilities. A commitment to inclusivity strengthens customer loyalty and attracts positive attention to your brand. In today's socially conscious market, consumers increasingly prefer to support businesses that contribute positively to society.

• Studies have shown that 92% of consumers feel more favorable toward companies that hire individuals with disabilities, indicating that inclusivity efforts directly impact brand perception and customer loyalty. (Source: National Organization on Disability).
• According to a survey, 87% of consumers stated they would prefer to patronize businesses that offer equal service and accessibility to people with disabilities, showcasing the broad market potential for accessible businesses. (Source: Fifth Quadrant Analytics).